Mahindra Lifespaces launched the Green Army project in the year 2014. The initiative is an outreach program which aims to inculcate a behavioural change in favour of sustainable practices. The Green Army provides education on sustainable living habits and choices to kids and encourages them to spread awareness amongst families, friends and nearby communities. They can be imparting knowledge on the importance of conserving energy, water along with other natural resources by recycling, reusing materials and reducing waste.
Mahindra Lifespace is the real estate and infrastructure development arm of the Mahindra Group. The philosophy of Lifespaces is in alignment with the ideology of the Mahindra Group. The company is meant to transforming landscapes by creating sustainable communities, the Green Army initiative is targeted to inspire, engage and cultivate a growing ecosystem to think responsibly.
The program is based on the insight that kids are the most potent harbingers of change and may considerably alter their habits, and also those of their families and buddies, based on conscious understanding and creative actions. From the intuition that it takes 18 to 254 days to form a habit in human being. The Green Army initiative as 18 days battle for inspiring the audience to make accessible in their day to day lives that could collectively have a significant impact on the environment, both in the immediate future and in the long run.
In the very first year, the program has been rolled out across 13 schools and engaged over 2500 students. In an estimation of five members for a family per student on an average, and on a conservative assessment of potential reduction in environmental effect, the Mahindra Lifespaces Green Army initiative has made good effects. It’s estimated to get savings of roughly 32 million litres of water and 923 MWh of energy, while achieving GHG reductions of over 830 tons of CO2, within the first one year.
Since inception, the Green Army was able to reach 50,000 students, 250+ schools and 200,000 citizens across major cities in India namely Mumbai, Pune, Nagpur, Ahmedabad, Delhi, and Gurugram. The project was enabled savings of 2,250 MWh of energy, reduced water usage by up to 34,492.50 Mn litters and reduced waste to landfill by 4,562 tons by the year 2019. To reach out further, they’re planning to introduce an online system as well.
In Lifespaces, a total of efforts of 59% of CSR focuses on the environment. The aim of these environmental initiatives would be to spread awareness among communities, especially kids on resource conservation and reducing carbon footprint, and encourage large scale plantation drives. The Lifespaces CSR policy enshrines the framework for the implementation of those initiatives. This accords a well-defined and transparent structure to develop and implement strategic interventions.